About

A synergistic approach to annuity distribution.

The MSG team comprises industry veterans who collaborate with insurance carriers, wholesale distribution partners, technology leaders, and advisors to deliver outcomes that make every party in the planning process win.

Leadership

A team of industry veterans — not theorists.

Lance Sparks

President

Lance Sparks

Decades of experience scaling distribution organizations and architecting carrier-IMO product partnerships.

Jared Anderson

Chief Sales Officer

Jared Anderson

Leads collaborative product design with carrier partners — translating market signals into winning solutions.

Ted Johnson

Distribution & Sales

Ted Johnson

Champions the IMO network, ensuring producers have the resources, training, and tools to thrive.

Jason Kestler

Head of Sales at MSG Financial Distributors

Jason Kestler

Drives the registered product channel by connecting insurance carriers to wholesale and retail BDs.

Carrie Freeburg

Chief Product Officer

Carrie Freeburg

Builds the narrative and assets that differentiate Market Synergy Group across the industry.

Amy Kniseley

VP of Institutional Sales

Amy Kniseley

Leads institutional partnerships, bringing scaled solutions to enterprise distribution channels.

Robbin Hug

Director of Operations

Robbin Hug

Stewards the business with the rigor required for long-term value.

Ethan Sparks

VP of Sales

Ethan Sparks

Drives carrier and IMO relationships to expand Market Synergy Group's distribution footprint.

Aaron Bachlor

VP of Sales

Aaron Bachlor

Driving sales growth through strategic IMO and carrier partnerships.

Caleb Dishman

Sales and Marketing Director

Caleb Dishman

Aligns sales strategy with marketing execution to amplify Market Synergy Group's reach.

Lacy Hug

Operations Specialist

Lacy Hug

Keeps day-to-day operations running smoothly so carriers, IMOs, and producers stay aligned.

Amber Gorman

Operations Specialist

Amber Gorman

Supports day-to-day operations, ensuring carriers, IMOs, and producers receive seamless service.

Jared Kerr

Operations Specialist

Jared Kerr

Supports day-to-day operations, ensuring carriers, IMOs, and producers receive seamless service.