A synergistic approach to annuity distribution.
The MSG team comprises industry veterans who collaborate with insurance carriers, wholesale distribution partners, technology leaders, and advisors to deliver outcomes that make every party in the planning process win.
A team of industry veterans — not theorists.

President
Lance Sparks
Decades of experience scaling distribution organizations and architecting carrier-IMO product partnerships.

Chief Sales Officer
Jared Anderson
Leads collaborative product design with carrier partners — translating market signals into winning solutions.

Distribution & Sales
Ted Johnson
Champions the IMO network, ensuring producers have the resources, training, and tools to thrive.

Head of Sales at MSG Financial Distributors
Jason Kestler
Drives the registered product channel by connecting insurance carriers to wholesale and retail BDs.

Chief Product Officer
Carrie Freeburg
Builds the narrative and assets that differentiate Market Synergy Group across the industry.

VP of Institutional Sales
Amy Kniseley
Leads institutional partnerships, bringing scaled solutions to enterprise distribution channels.

VP of Sales
Ethan Sparks
Drives carrier and IMO relationships to expand Market Synergy Group's distribution footprint.

Sales and Marketing Director
Caleb Dishman
Aligns sales strategy with marketing execution to amplify Market Synergy Group's reach.

Operations Specialist
Lacy Hug
Keeps day-to-day operations running smoothly so carriers, IMOs, and producers stay aligned.




